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Steps To A Successful Sale

When marketing a highly specialised business such as yours, our preferred approach would be by Competitive International Tender, as outlined in Target Marketing.

The steps to achieving a successful result include: 

1. Learning as much as possible about your business, so that we can: 

a       Produce a credible selling document

b       Value the assets and intellectual property involved in the business as a “going concern”

c       Develop a profile of the most likely type of buyer

d       Identify the individual “key selling points”  and synergies for each likely buyer

e       Most importantly, identify any potential “turn-offs” for each potential buyer, and devise a strategy that could convert each from a negative toan opportunity

f       Audit your digital marketing and assets, identifying opportunities and weaknesses

 

 2.  We attack the most obvious buyers first. We research our buyer database, and the worldwide web, to come up with a list of prospects that would have the most to gain from acquiring your business, and approach them directly, on a highly confidential basis. 

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3.  We can back this up with directed marketing on the web on Lloyds site as well as up to 10 National and International sites, and in selected media, such as the Australian Financial Review, which, in our opinion, provide the most economical means of reaching the largest possible number of qualified buyers. 

4. Lloyds Brokers gives you access to some of the world’s largest deal platforms, Lloyds sources deals from investment banks and M&A advisory firms worldwide. To end up with the best deal, you need to start from a position of strength, that’s why we think that delivering the world’s most extensive network of qualified M&A professionals on some of the largest global online deal sourcing platforms is a big deal.

5. All of this can be backed up by some targeted advertising and international exposure on a number of Industry M&A Deal Sourcing Platforms such as Intralinks Dealnexus®, Banker Bay, and others that facilitates cross border Transactions, and Industry websites we have found to be very effective in the past, as well as national exposure on our own and other proven industry websites.

This is what we call "Stage I", of the marketing plan, and in over 60% of cases, this strategy results in a buyer, usually within 6 months. 

If these efforts do not produce a buyer, then more drastic action is required, which we call Stage II. This would begin with a de-briefing, and a survey of the prospects approached, to find out what went wrong, and why they did not proceed to purchase. 

Possible reasons could be: 

  • We approached the wrong class of prospective purchaser

  • We did not identify the right buyer benefits for the prospects

  • We could not demonstrate the value to them

  • There could be some perceived problem with, or threat to, your business, which we were unaware of, and that would need to be addressed with an appropriate strategy, in the Business Profile. 

Once the reasons have been identified for the problem, we can attempt to rectify them, and continue with a revised marketing plan.   

We do not believe in failure. Failure can only happen when you give up trying. 

As seen in the Financial Review and the Courier Mail.

Business Brokers Melbourne

The Lloyds Advantage
 
 
The Lloyds Advantage
Maximum Value, Fast!
We specialise in achieving the maximum sale price for your business with the best possible deal structure for you and within a fast timeframe.
 
 
The Lloyds Advantage
Real Business Experience
Lloyds have over 38 Years of industry experience with a team of passionate and qualified business brokers, specialising in mid-market business sales of $1 million to $100 million.
 
 
The Lloyds Advantage
Free Business Appraisal
A qualified business broker will provide you with an obligation free, pre-sale appraisal of your business, so you know what approx timeframe and price to expect before proceeding.
 
 
The Lloyds Advantage
Access To Buyers
Lloyds has an Australian and International reach, with a database of over 50,000 prospective buyers and equity firms ready to start marketing your business to.
 
 
The Lloyds Advantage
Confidentiality Guaranteed
With discrete marketing techniques your confidentiality before, during and after the sale process is guaranteed.
 
 
The Lloyds Advantage
Step-By-Step Guidance
We step you through the process finding the right buyer, preparing to achieve maximum sale value and closing the sale.
 
 
 

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