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Choosing A Realistic Asking Price

Garry Stephensen

Article Author: Garry Stephensen
Position: Managing Director
Read time: 4 mins

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Choosing a realistic asking price is the first, and probably most important step in the process for selling a business.

The price should be set high enough to allow you room to negotiate, but not so high as to frighten off prospective buyers. But at all costs, you want to avoid the risk of UNDER selling your business.

For this reason, as the first part of our selling process, Lloyds provide a free, no-obligation appraisal of your business, so that you can:

Make an informed decision as to whether selling is indeed a viable option for you at this time, and

Ensure that you can price your business to sell quickly, and for FULL VALUE.

Sell my business Melbourne 

Valuing Your Business

 The Price Continuum 

Most businesses are sold on the basis of a multiple of Earnings Before Interest & Tax (EBIT). The price range could be anywhere from 1-6 X EBIT, or even higher, depending on the nature of the business, and the level of confidence that can be instilled into the Buyer regarding maintenance of Future Earnings. 

A Business has no intrinsic value, other than what it might earn for a given Prospective Buyer.

Sell your business based on its value.


Where does your business fit on this scale? 

Where does your business fit on this scale?


The Lloyds Advantage
The Lloyds Advantage
Maximum Value, Fast!
We specialise in achieving the maximum sale price for your business with the best possible deal structure for you and within a fast timeframe.
The Lloyds Advantage
Real Business Experience
Lloyds have over 40 Years of industry experience with a team of passionate and qualified business brokers, specialising in mid-market business sales of $1 million to $100 million.
The Lloyds Advantage
Free Business Appraisal
A qualified business broker will provide you with an obligation free, pre-sale appraisal of your business, so you know what approx timeframe and price to expect before proceeding.
The Lloyds Advantage
Access To Buyers
Lloyds has an Australian and International reach, with a database of over 50,000 prospective buyers and equity firms ready to start marketing your business to.
The Lloyds Advantage
Confidentiality Guaranteed
With discrete marketing techniques your confidentiality before, during and after the sale process is guaranteed.
The Lloyds Advantage
Step-By-Step Guidance
We step you through the process finding the right buyer, preparing to achieve maximum sale value and closing the sale.


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