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Navigating The Emotional Aspects Of Selling Your Business

Garry Stephensen

Article Author: Garry Stephensen
Position: Managing Director
Read time: 4 mins

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Selling a business can be an exciting and rewarding experience, but it can also be accompanied by a range of emotions. The process of letting go of something you have built and invested so much in over such a long time, can be difficult.  It's natural to feel a mix of excitement, anxiety, and attachment.  

Understand Your Emotions

As you consider the decision to sell your business, take stock of your own emotions and understand what is driving them. Common emotions that may arise include fear of the unknown, uncertainty about the future, and attachment to the business you have built.

It's important to recognize and acknowledge these emotions rather than trying to suppress them.  During a busy day, emotions can often come and go frequently without time to analyse them.  Consider keeping a log or journal of how you feel.

Some techniques for managing and coping with these emotions include seeking support from trusted advisors, engaging in self-care activities, and finding ways to express your emotions in a healthy manner.  This can help you cope with the changes and challenges that come with selling a business.

Your mental health is important. The Australian government provides and subsidizes range of mental health support channels.  If you find yourself struggling, you can visit beyondblue.org.au or  qld.gov.au/health/mental-health/help-lines  for support and resources; including counselling, helplines and health providers.

As seen in the Financial Review and the Courier Mail.


Communicating with your team and stakeholders

As you move forward with the process of selling your business, it's important to keep your employees and other stakeholders informed and involved. Transparent communication is key to building trust and maintaining productivity during this time of change.

Consider holding regular meetings to update your team on the status of the sale and address any concerns they may have. Make yourself available for questions and open to feedback. It may also be helpful to provide resources such as counselling services to help your team cope with the transition.


Finding the right buyer

When it comes to finding a buyer for your business, it's important to take the time to find a buyer that is the right fit for your organisation. This means more than just finding someone who is willing to pay the right price. Consider the buyer's track record, their plans for the business, and whether their values and vision align with your own.


Sellers often need to communicate or work through issues long after the sale of the business. So it's important that you can easily communicate and get along with the buyer.

It is a good idea to work with a broker or financial advisor to help you evaluate potential buyers and negotiate the terms of the sale. Business Brokers will help you to make decisions based on the facts, with the emotion removed from the decision making process.  It's important to remember that you are not just selling a business, you are also handing over your legacy and entrusting it to someone else.

Finding the right buyer for your business

Transitioning to the next phase

Selling a business can be bittersweet. While it may bring new opportunities and freedom, it can also be difficult to let go of something you have built and invested so much in. It's natural to have mixed feelings about moving on.

To help navigate this transition, it can be helpful to set goals for the future and make a plan for what you want to do next. Have a plan for your retirement that goes beyond the holidays you intend to take. Holidays can run out pretty quickly.  What will your next venture or hobby be?

You may also want to stay connected with your former colleagues and clients, as these relationships can be valuable both personally and professionally.


View our track record of business sales.

Selling a business is a complex process that can bring a range of emotions. By understanding and managing these emotions, communicating effectively with your team and stakeholders, working with a business broker, finding the right buyer, and planning for the future, you can navigate this process with confidence and grace. Remember to seek support and take care of yourself during this time of change.


Business Broker - Garry Stephensen

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