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Business Brokers News: Media Design Agency Business Sold To Private Investment Group

Garry Stephensen

Article Author: Garry Stephensen
Position: Managing Director
Read time: 4 mins

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Media Agency Strategy Creative ImagingMedia Design Agency business sold to Private Investment Group

Optimo - to - Private Investment Group

Sector: Media

Optimo Designs

Established in 1994, Optimo has become one of Australia's leading design, pre-press and production Agencies.  Award winning quality with exceptional service thrown in, they have built an enviable reputation for consistently producing outstanding results and a level of customer service that few agencies can match, that is why they attract and retain so many of Australia's Leading Brands.

Located in the creative hub of South Melbourne, their team of over 30 industry specialists is passionate about design and achieving the best possible outcomes for their clients. Optimo Designs unique structure, proven process and diverse skills base ensure they deliver strong results for their clients.

Optimo Designs' services include:

  • Strategy Marketing, Brand & Digital Strategies

  • Creative Design - from a brochure to a Television Commercial

  • Production Print, Multimedia, Signage and Digital

  • Marketing Services   an omni-channel marketing approach

  • Digital Strategy, Search, Social, App & Web Development and proprietary system builds

  • Imaging from pre-press to high-quality output

Their ability to provide end-to end services across three specialist business units ensures the highest standards at all stages of the design and production process. This gets their clients to market on time, on budget and on brief.

As a business sale in Melbourne, this sale demonstrates Lloyds Brokers reach throughout Victoria.

In 2010, Optimo Designs grew significantly. Stuart Simson, previously Managing Director of The Age and CEO of BRW, acquired Optimo Designs along with joint input from Switch Digital, led by CEO Lee Stephens - one of Australia's most exciting digital agencies,  Together they formed one of Australia's most innovative and successful integrated agencies.

Our working relationship with our clients is supportive and collaborative so they see us as a valuable extension of their business. This approach has lead to many long-standing client relationships.

Optimo have worked with many famous Australian brands and household names, including the following:

Famous brands Optimo have worked with


The sale of the business was conducted by our Managing Director Mr. Garry Stephensen using Lloyds Tender Process in conjunction with the application of Lloyds Target Marketing produced some spirited offers which resulted in a highly successful Sale.

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If you own a business in the Digital Services, Digital Design SaaS sectors, talk with Lloyds Brokers for advice on how to buy or sell a business, contact the experts at Lloyds Business Brokers, Australia's Industry Leading Corporate Broker on 1300 366 943. 

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