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Business Brokers News: Business Broker News: Yarra Valley Cellar Door, Vineyard, Restaurant

Garry Stephensen

Article Author: Garry Stephensen
Position: Managing Director
Read time: 4 mins

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Sector: Hospitality - Cellar Door, Restaurant, Vineyards

Lloyds Business Brokers is pleased to announce the sale of a Victorian, Freehold Yarra Valley, Icon Restaurant, Cellar Door Winery to a Trade Player.

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The Yarra Valley wine region in Victoria is internationally recognised as one of Australia's leading wine producing regions. Shantell Vineyard is situated in a picturesque hillside setting at Dixon's Creek in the Yarra Valley, just 60km from the heart of Melbourne,  5 of the approximately 8-hectare property is vineyard planted with premium grape varieties including Chardonnay, Chardonnay, Cabernet Sauvignon, Shiraz and Pinot Noir.

Visitors are drawn to Shantell's modern boutique restaurant and tasting facilities where the combination of good food, good wines, and exceptional views makes sitting down for a meal irresistible.

Shantell Vineyard's estate grown and estate made wines offer finesse and exceptional flavour.  The Chardonnays are generous, rich and creamy, Pinot Noirs spicy and cherry-like.  The Cabernet Sauvignons are richly flavoured and classically proportioned.  The complex and elegant Shiraz complete the line-up.

The Sale follows an intense and highly successful marketing campaign that resulted in 35 qualified enquires, 3 offers on the table and a great example of Vendor and Buyer working together to achieve a fantastic result.  

The Sale of the business was conducted by Lloyds Managing Director Garry Stephensen. Through using the Lloyds Sale Process in conjunction with the application of target marketing, some spirited offers were produced which resulted in a highly successful sale.

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More information about the local Yarra Valley economy

The Yarra Valley is the region around the Yarra River in Victoria.  With and international recognition for its fine food and wine producing, it has transformed into a very popular tourist area for day trips, presenting a range of wineries, local produce and wonderful scenery.

The most iconic industry in the Yarra Valley is its flourishing wine growing. The area has a historically  cool climate, making it perfect for the manufacturing of high-quality pinot noir, sparkling wine and chardonnays.  Over 4 million tourists visit the wineries of the Yarra Valley every year.

Economic data of the local regions

Prominent towns within the Yarra Valley include Healesville, Warburton, Yarra Glen and Coldstream. The region has a diverse economy employing more than 41,000 people across 13,700 local businesses. Manufacturing is the most valuable industry in, yielding $3 billion in regional output. Other important industries include agriculture (including wine making), tourism, construction, property and business services and retail trade.


Population data of the Valley

Based on census data from the Australian Bureau of Statistics, the Yarra has had low but consistent population growth over the past decade, with retail, food services and agriculture constituting a large segment of the industry. 

The Yarra represents :

  • 0.4% of the total 10.6 million working Australia.

  • 1.95 % of the 2.1 million people working in Greater Melbourne.

  • 11.41 % of the 365,398 people working in Eastern Melbourne.

Job data within the yarra valley

The Yarra Valley was Victoria's first planted wine region, beginning with a vineyard at Yering Station in 1838. Although profile and plantings had grown considerably by the turn of the century, by 1937 the region was entirely converted to dairy farming. Between 1930s and the 1990s, the Yarra Valley regained its international reputation for fine wines including Pinot noir, Chardonnay, Cabernet Sauvignon and Shiraz.


Source: Australian Bureau of Statistics, Regional Population by Age and Sex, Australia, 2017, Cat. 3235.0  

The Lloyds Team:

Business Broker - Garry Stephensen

Managing Director
Business Broker - Karen Dado

Director NSW
Business Broker - Geoffrey Tulett

Lloyds Corporate Partner - Mergers & Acquisition Specialist
Business Broker - Edward Alder

Director Victoria
Business Broker - Kevin L Sutherland

Director International Business Sales
Business Broker - Dianne Reynolds

Research Director and Corporate Broker

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