Lloyds Brokers has completed the Sale of a highly successful and much sought after Manufacturer, Designer and Distributor of branded Yoga Products world-wide.
Yoga is the 4th fastest growing industry in the US and the amount of money spent by yogis has increased by 87% in the last 5 years. Japan is the fastest growing country experiencing 413% growth in 5 years. Accompanying this trend is growing consumer demand for yoga apparel and equipment.
The yoga equipment and yoga apparel markets are expected to grow at significant CAGR in order to fulfill this demand. This Yoga company has been named a major key player in its market. In four short years it has increased its footprint from start up to 400 + retail stores in 54 countries and is distributed in 7 countries. Their current market penetration has it perfectly positioned for expansion in a growing and dynamic marketplace. Unique Branding Inspired and designed in Bali, this yoga company is a globally recognised brand that resonates with its target market due to its unique aesthetics, functionality and eco-branding. The strength of the core brand has allowed the company to successfully branch out to other products lines including multiple versions of yoga mats, bags, props, water bottles, etc. All of which have been eagerly received by both B2B and B2C customers.
The interesting facts of this sale:
The Sale follows an intense and highly successful marketing campaign that resulted in 121 qualified Local, National and International enquiries and multiple offers on the table.
The sale was conducted by the Lloyds Research Director Dianne Reynolds who, through using the proven Lloyds Brokers Business Sales Process, in conjunction with the application of target marketing, produced some spirited offers which was able to achieve a pleasing result for both Vendor and Buyer.
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