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Yoga Products Distribution Business Sold To US Private Equity Chicago USA

Garry Stephensen

Article Author: Garry Stephensen
Position: Managing Director
Read time: 4 mins

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Sector: E-Commerce retailer, Manufacturer, Import, Distribution & FMCG

Lloyds Brokers has completed the Sale of a highly successful and much sought after Manufacturer, Designer and Distributor of branded Yoga Products world-wide.

Yoga is the 4th fastest growing industry in the US and the amount of money spent by yogis has increased by 87% in the last 5 years. Japan is the fastest growing country experiencing 413% growth in 5 years. Accompanying this trend is growing consumer demand for yoga apparel and equipment.


The yoga equipment and yoga apparel markets are expected to grow at significant CAGR in order to fulfill this demand. This Yoga company has been named a major key player in its market. In four short years it has increased its footprint from start up to 400 + retail stores in 54 countries and is distributed in 7 countries. Their current market penetration has it perfectly positioned for expansion in a growing and dynamic marketplace. Unique Branding Inspired and designed in Bali, this yoga company is a globally recognised brand that resonates with its target market due to its unique aesthetics, functionality and eco-branding. The strength of the core brand has allowed the company to successfully branch out to other products lines including multiple versions of yoga mats, bags, props, water bottles, etc. All of which have been eagerly received by both B2B and B2C customers. 

The interesting facts of this sale:

  • The Lloyds Broker is located in our Brisbane office
  • The Vendor is a Canadian citizen living in Bali, Portugal and South Africa
  • Chief Operations Officer (COO) lives in Ecuador, South America
  • The Design Studio is in Bali, Indonesia
  • Company is registered in Hong Kong
  • Accountant is based in Cape Town, South Africia
  • Products Manufactured in China & distributed to 54 countries
  • Lawyer for Vendor located in Canada
  • Lawyer for Buyer located in USA
  • Advisor for the Vendor located in USA
  • The Buyside was led by a cricket tragic running a PE firm based in Chicago USA
All of this added up to a truly International sales process, and some interesting phone conferences (usually late at night) across several time zones around the world!

The Sale follows an intense and highly successful marketing campaign that resulted in 121 qualified Local, National and International enquiries and multiple offers on the table.


The sale was conducted by the Lloyds Research Director Dianne Reynolds who, through using the proven Lloyds Brokers Business Sales Process, in conjunction with the application of target marketing, produced some spirited offers which was able to achieve a pleasing result for both Vendor and Buyer.  

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If you own a business in the Import/Wholesale, Online sectors, talk with Lloyds Brokers for advice on how to buy or sell a business, contact the experts at Lloyds Brokers, Australia's Industry Leading Corporate Broker on 1300 366 943. 

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Business Broker - Garry Stephensen

Managing Director
Business Broker - Karen Dado

Director NSW
Business Broker - Geoffrey Tulett

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Business Broker - Kevin L Sutherland

Director International Business Sales
Business Broker - Dianne Reynolds

Research Director and Corporate Broker


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